Carnival Cruise Line
Carnival Cruise Line is a global leader in the cruise industry, focusing on fun vacations at sea and ashore.
My team and I developed a core collection to refresh the retail stores on Carnival Cruise Ships. This collection features custom cut-and-sew pieces, drinkware, and accessories. The success of this project opened up opportunities with Carnival Casinos and other cruise lines owned by Carnival Corporation.
*The contents and designs of this presentation are owned solely by Carnival Corporation and Harper + Scott, LLC.
Services
Pattern & Illustration
Retail Merchandise
Packaging Design
Team
Christine Kang, Creative Director
Carmen Wong, Art Director & Designer
Aria Benzaquin, Designer
The Carnival team provided us with basic brand guidelines, which included logos, fonts, and colors. Through brand research on their website and social media, I created a small suite of graphics for my team to utilize on different products, as seen in the product renderings below. Carnival especially loved the stamp pattern, which we used as-is and broken apart.
Technical Specification
This is an example of a structural drawing for our factories to use when producing prototypes and final production. In addition to structural drawings, we also include material and color callouts, artwork, and construction reference images (not shown).
Hang Tag Packaging + Core Collection
Retail items on cruise ships are out on display tables and shelving. As a result, we determined that hang tags would be the best packaging solution. We chose matte cardstock with natural twine loop string for our hang tags.
Below is a small selection from the core collection we designed and produced. The images are Photoshop renderings that represent the final products.
