Resilient Strides is a new physical therapy and coaching company dedicated to helping runners achieve clarity and confidence. Recognizing that the journey of every runner is unique, they provide personalized assessments and tailored plans. Their mission is to empower runners to live their best lives by supporting them every step of the way.

The founder, a certified physical therapist and running coach, reached out to me with interest in a logo that reflects the company’s core values: resilience, curiosity, and excellence. Our exploration resulted in a logo that embodies the energetic and confident spirit of Resilient Strides. The italicized letters and the sweeping stroke convey a sense of movement and forward-thinking. Following the logo design, I created a simple style guide for the company to ensure consistent direction across various touchpoints.