Morphe
Morphe is a Los Angeles cosmetics and beauty manufacturer specializing in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. To launch their Filter Effect Soft-Focus Foundation, they partnered with beauty blogger @makeupshayla. My team was tasked with designing a PR mailer using the campaign assets. The final mailer is a matte, soft-touch finish-wrapped chipboard box with a magnetic closure. It features a glossy product smear on the exterior lid.
*The contents and designs of this presentation are owned solely by Morphe and Harper + Scott, LLC.
Services
Packaging Design
Team
Carmen Wong, Designer
Eunbee Jang, Senior 3D Designer
Kiehl’s
Kiehl’s is an American cosmetics retailer specializing in skin, hair, and body care products. They send thematic mailers to brand ambassadors who promote their products several times a year. As a company that highly values sustainability, we designed each mailer with this element in mind while maintaining the whimsical nature of the brand.
For the launch of their Milk-Peel Gentle Exfoliating Toner, Kiehl’s wanted to send their ambassadors a mailer to help kickstart their day. One of the ingredients in this toner is almond milk, so we decided to create a milk delivery kit reminiscent of the milkman era when fresh milk was delivered door to door. I designed the corrugated mailer box to mimic a wooden milk crate. Inside is a Kiehl’s Milk-Peel Toner bottle, a reusable milk bottle, a small box of cereal with custom-designed packaging, and an info card.
*The contents and designs of this presentation are owned solely by Kiehl’s and Harper + Scott, LLC.
Services
Product Sourcing
Illustration
Packaging Design
Role
Art Director & Designer
Babe is a New York-based wine brand founded by Josh “The Fat Jewish” Ostrovsky and brothers David Oliver Cohen and Tanner Cohen. They developed a unique brand-led wine proposition that used their immense social media following. Babe was created to introduce consumers to a fun, inclusive, and portable product. For the launch of their 100 calories rosé, we were tasked with developing an Instagram-worthy retro 90s theme mailer. Our boombox mailer with the custom Babe pattern was a hit. Not only did the client place reorders, but other beverage brands reached out to collaborate.
*The contents and designs of this presentation are owned solely by Babe and Harper + Scott, LLC.
Babe
Services
Pattern & Illustration
Packaging Design
Team
Carmen Wong, Art Director & Designer
Eunbee Jang, Senior 3D Designer
