Moshi is an award-winning AAPI sparkling beverage brand based in Brooklyn, NY. The brand highlights unique Asian flavors through accessible and refreshing beverages in an antiquated space. I was asked to redesign their logo and bottle packaging to appeal to a younger audience and aid with the brand’s expansion.
*The contents and designs of this presentation are owned solely by Moshi.
Moshi
Services
Rebrand
Logo + Packaging
Brand Guidelines
Marketing Collateral
Photography Art Direction
Website
Social Media Content
Role
Art Director & Designer
The previous logo is shown on the left, and the new logo is shown on the right. The new logo is more rounded, has fewer strokes, and has a thicker line weight. It is more recognizable and better represents Moshi, a clean, vibrant, and refreshing brand.
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Moshi’s logo was not recognizable to their customers. The label was also busy and could use a better hierarchy of design elements.
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The new label is cleaner, with fewer colors and a simple gradient background. The placement of the redesigned logo is easier for customers to identify. The simplified fruit graphic against the white creates a crisp contrast. Overall, the updates help the bottles stand out on store shelves. To top it off, we replaced the chunky silver caps with an elevated white twist-off cap.
