Carnival Cruise Line
We designed a core collection to revamp the Carnival Cruise Ships retail stores. The collection includes custom cut & sew pieces, drinkware, and accessories. The success of this project led to opportunities with Carnival Casinos and other cruise lines owned by Carnival Corporation.
*The contents and designs of this presentation are owned solely by Carnival Corporation and Harper + Scott, LLC.
Services
Pattern & Illustration
Retail Merchandise
Packaging Design
Team
Christine Kang, Creative Director
Carmen Wong, Art Director & Designer
Aria Benzaquin, Designer
The Carnival team provided us with basic brand guidelines which included logos, fonts, and colors. Through brand research on their website and social media, I created a small suite of graphics for my team to utilize on different products, which can be seen in the product renderings below. Carnival especially loved the stamp pattern which we used as-is and broken apart.
Technical Specification
An example of a structural drawing for our factories to use when producing prototypes and final production. In addition to structural drawings, we also include material and color callouts, artwork, and construction reference images (not shown).
Hang Tag Packaging + Core Collection
Retail items on cruise ships are out on display tables and shelving. As the result, we decided that hang tags were the best packaging solution. We chose to go with matte cardstock with natural twine loop string.
Below is a small selection from the core collection we designed and produced. The images are photoshop renderings to represent the final product.
